hathix
Why is it called hathix? It comes from the Hindi हाथी hathi for elephant, plus x for the box. Plus, I always knew that the most catchy website names were two syllables, with an emphasis on the first (Google, Facebook, Apple, Snapchat, Dropbox, Twitter, etc.)
It’s pronounced like hath-ix: the first syllable rhymes with bath and the second with mix.
By the way, tell me this trivia the next time you meet me and I’ll like you immediately.